Amping up a user base
eBay Deals replaced The Big Deal program in June 2013 with a new look, featuring top inventory at discounted prices. Less than a year after launching eBay Deals in Canada, the ecommerce corporation was looking to increase their Deals’ shopper base with multiple Sweepstakes promotions leading up to the program’s 1st birthday.
A more thrilling form
With an evolving brand and a request for responsive design, we grabbed at the opportunity to exercise our core belief of combining beauty and functionality to create an intriguing solution for a fairly standard procedure. The campaigns we hosted would engage a diverse span of Canadian users on a wide range of platforms, maintaining cross-browser compatibility and air-tight security.
Over 8, entrants
The Birthday Sweepstakes put the emphasis on personality to create a campaign that was inviting, to develop a loyal customer base and community that evokes the lifestyle that eBay boasts. It’s the bold style and dynamic interactions that launched eBay’s users into a modern experience that saw over 80,000 entrants.